<style>
:root {
--wine: #833E62;
--sage: #9BB258;
--gold: #CB9915;
--plum: #372C46;
--blue: #65779A;
--cream: #faf6f1;
--soft-pink: #f5e8ee;
--soft-green: #eef2de;
--soft-gold: #fdf6e8;
--border: #efe6da;
}
* { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
body {
font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif;
color: var(--plum);
line-height: 1.6;
background: #fff;
}
a { color: inherit; text-decoration: none; }
img { max-width: 100%; height: auto; display: block; }
.wrap { max-width: 1200px; margin: 0 auto; }
.eyebrow { font-size: 12px; color: var(--sage); letter-spacing: 3px; text-transform: uppercase; font-weight: 500; margin-bottom: 10px; }
.btn { display: inline-block; padding: 13px 24px; border-radius: 6px; font-size: 14px; font-weight: 500; text-align: center; cursor: pointer; transition: opacity 0.2s, transform 0.2s; border: none; }
.btn:hover { opacity: 0.92; transform: translateY(-1px); }
.btn-primary { background: var(--wine); color: #fff; }
.btn-secondary { background: #fff; color: var(--wine); border: 1.5px solid var(--wine); }
.btn-sage { background: var(--sage); color: #fff; }
.btn-gold { background: var(--gold); color: var(--plum); }
/* placeholder fallback for missing images */
.photo {
background: linear-gradient(135deg, var(--soft-pink) 0%, var(--soft-green) 100%);
display: flex; align-items: center; justify-content: center;
text-align: center;
border-radius: 8px;
position: relative; overflow: hidden;
min-height: 200px;
}
.photo .fallback {
padding: 16px;
}
.photo .fallback p { font-size: 11px; color: var(--wine); letter-spacing: 1px; font-weight: 500; text-transform: uppercase; margin-bottom: 4px; }
.photo .fallback span { font-size: 11px; color: var(--blue); font-style: italic; }
.photo img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
/* ============== TRUST RIBBON ============== */
.trust-ribbon {
background: var(--plum);
padding: 10px 28px;
text-align: center;
font-size: 11px;
color: #f3d8e4;
letter-spacing: 2px;
}
.trust-ribbon strong { color: #fff; font-weight: 500; }
/* ============== HEADER ============== */
.header {
display: flex; align-items: center; justify-content: space-between;
padding: 18px 32px;
border-bottom: 1px solid var(--border);
}
.header img.logo { height: 56px; width: auto; }
.nav { display: flex; gap: 26px; font-size: 14px; align-items: center; }
.nav a { color: var(--plum); }
.nav a:hover { color: var(--wine); }
.nav .nav-cta { background: var(--wine); color: #fff; padding: 9px 18px; border-radius: 6px; font-weight: 500; }
.nav .nav-cta:hover { color: #fff; opacity: 0.92; }
/* ============== HERO ============== */
.hero {
display: grid; grid-template-columns: 1fr 1fr;
border-bottom: 4px solid var(--gold);
}
.hero-copy { padding: 72px 56px; display: flex; flex-direction: column; justify-content: center; }
.hero h1 {
font-size: 40px; line-height: 1.18; font-weight: 500;
margin-bottom: 20px; color: var(--plum);
}
.hero h1 span { color: var(--wine); }
.hero .lede { font-size: 16px; line-height: 1.65; margin-bottom: 30px; }
.hero-ctas { display: flex; gap: 12px; margin-bottom: 10px; flex-wrap: wrap; }
.hero .footnote { font-size: 12px; color: var(--blue); }
.hero-photo { min-height: 480px; }
/* ============== STAT BAND ============== */
.stat-band {
background: var(--cream);
padding: 36px 32px;
border-bottom: 1px solid var(--border);
}
.stats {
display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px;
max-width: 800px; margin: 0 auto; text-align: center;
}
.stat .num { font-size: 40px; font-weight: 500; color: var(--wine); margin-bottom: 6px; line-height: 1; }
.stat .label { font-size: 12px; color: var(--blue); line-height: 1.5; }
/* ============== EAP SECTION ============== */
.eap { padding: 72px 32px; }
.section-head { text-align: center; max-width: 640px; margin: 0 auto 36px; }
.section-head h2 { font-size: 28px; color: var(--wine); font-weight: 500; margin-bottom: 12px; }
.section-head p { font-size: 15px; line-height: 1.65; }
.section-head .highlight { font-weight: 500; color: var(--wine); }
.framework {
display: grid; grid-template-columns: repeat(4, 1fr); gap: 12px;
max-width: 800px; margin: 0 auto 36px;
}
.framework-step {
background: #fff; border: 1px solid var(--border); border-radius: 8px;
padding: 18px 14px; text-align: center;
}
.framework-step .step-label { font-size: 11px; color: var(--wine); letter-spacing: 1px; font-weight: 500; margin-bottom: 6px; }
.framework-step .step-desc { font-size: 12px; color: var(--blue); line-height: 1.5; }
.eap-teaser {
max-width: 800px; margin: 0 auto;
background: var(--cream); border: 1px solid var(--border); border-radius: 12px;
padding: 32px 36px;
}
.eap-teaser h3 { font-size: 20px; color: var(--wine); font-weight: 500; margin-bottom: 18px; }
.eap-teaser ul { list-style: none; padding: 0; margin: 0 0 22px; }
.eap-teaser li { font-size: 14px; line-height: 1.65; color: var(--plum); padding: 10px 0; border-bottom: 1px solid var(--border); }
.eap-teaser li:last-child { border-bottom: none; }
.eap-teaser li strong { font-weight: 500; color: var(--wine); }
.eap-teaser .btn { display: block; width: max-content; margin: 0 auto; }
/* ============== CAREGIVER SECTION ============== */
.caregivers { padding: 72px 32px; background: #fdfbf6; border-top: 1px solid var(--border); border-bottom: 1px solid var(--border); }
.caregiver-head {
display: grid; grid-template-columns: 240px 1fr; gap: 28px;
max-width: 800px; margin: 0 auto 32px; align-items: center;
}
.caregiver-head .photo { min-height: 200px; }
.caregiver-head h2 { font-size: 24px; color: var(--wine); font-weight: 500; margin-bottom: 12px; }
.caregiver-head p { font-size: 14px; line-height: 1.65; }
.products {
display: grid; grid-template-columns: 1fr 1fr; gap: 18px;
max-width: 800px; margin: 0 auto 28px;
}
.product {
background: #fff; border: 1px solid var(--border); border-radius: 8px;
padding: 24px; border-top: 4px solid var(--wine);
}
.product.coaching { border-top-color: var(--sage); }
.product .tag { font-size: 11px; letter-spacing: 2px; font-weight: 500; margin-bottom: 8px; color: var(--wine); }
.product.coaching .tag { color: #6e8237; }
.product h3 { font-size: 18px; color: var(--plum); font-weight: 500; margin-bottom: 10px; }
.product .desc { font-size: 13px; color: var(--blue); line-height: 1.6; margin-bottom: 16px; }
.product .price { font-size: 14px; margin-bottom: 14px; }
.product .price strong { font-size: 20px; color: var(--wine); font-weight: 500; }
.product .btn { display: block; padding: 11px; }
.guarantee {
background: var(--soft-gold); border-left: 4px solid var(--gold); border-radius: 4px;
padding: 18px 22px; max-width: 800px; margin: 0 auto 22px;
}
.guarantee .label { font-size: 11px; color: var(--gold); letter-spacing: 2px; font-weight: 500; margin-bottom: 8px; }
.guarantee p { font-size: 13px; line-height: 1.65; margin-bottom: 6px; }
.guarantee p strong { font-weight: 500; }
.parent-pathway {
display: grid; grid-template-columns: 120px 1fr auto; gap: 20px; align-items: center;
max-width: 800px; margin: 0 auto;
background: #fff; border: 1px solid var(--border); border-radius: 8px;
padding: 18px 22px;
}
.parent-pathway .photo { min-height: 100px; height: 100px; }
.parent-pathway .label { font-size: 11px; color: var(--sage); letter-spacing: 2px; font-weight: 500; margin-bottom: 6px; }
.parent-pathway p { font-size: 14px; line-height: 1.55; }
/* ============== RESOURCE LIBRARY ============== */
.library { padding: 56px 32px; }
.library-head { text-align: center; max-width: 600px; margin: 0 auto 24px; }
.library-head h2 { font-size: 24px; color: var(--wine); font-weight: 500; margin-bottom: 10px; }
.library-head p { font-size: 14px; line-height: 1.65; }
.library-tiles { display: grid; grid-template-columns: repeat(5, 1fr); gap: 10px; max-width: 800px; margin: 0 auto 18px; }
.library-tile { background: var(--cream); border: 1px solid var(--border); border-radius: 6px; padding: 14px 10px; text-align: center; font-size: 11px; color: var(--plum); font-weight: 500; line-height: 1.4; }
.library .more { text-align: center; font-size: 13px; color: var(--wine); font-weight: 500; }
.library .more a { color: var(--wine); }
/* ============== FOUNDER ============== */
.founder { padding: 56px 32px; background: #fff; border-top: 1px solid var(--border); border-bottom: 1px solid var(--border); }
.founder-grid {
display: grid; grid-template-columns: 1fr; gap: 36px;
max-width: 800px; margin: 0 auto; align-items: center;
}
.founder-photo {
width: 220px; height: 220px; border-radius: 50%; overflow: hidden;
border: 4px solid var(--gold); position: relative;
background: linear-gradient(135deg, var(--soft-pink) 0%, var(--soft-green) 100%);
}
.founder-photo img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.founder-photo .fallback { padding-top: 90px; text-align: center; }
.founder h3 { font-size: 24px; color: var(--plum); font-weight: 500; margin-bottom: 8px; }
.founder .bio { font-size: 14px; line-height: 1.65; margin-bottom: 12px; }
.founder .quote { font-size: 14px; line-height: 1.6; color: var(--blue); font-style: italic; }
/* ============== C-A-R-E CALLOUT ============== */
.care-callout {
background: linear-gradient(135deg, var(--wine) 0%, #6b3251 100%);
color: #fff; padding: 56px 32px; text-align: center;
}
.care-callout-inner { max-width: 600px; margin: 0 auto; }
.care-callout .label { font-size: 11px; color: #f3d8e4; letter-spacing: 3px; font-weight: 500; margin-bottom: 10px; }
.care-callout h2 { font-size: 32px; letter-spacing: 4px; font-weight: 500; margin-bottom: 14px; }
.care-callout p { font-size: 14px; line-height: 1.7; color: #f3d8e4; margin-bottom: 22px; }
/* ============== BLOG STRIP ============== */
.blog { padding: 56px 32px; }
.blog-head { display: flex; align-items: baseline; justify-content: space-between; max-width: 800px; margin: 0 auto 22px; }
.blog-head h2 { font-size: 22px; color: var(--wine); font-weight: 500; }
.blog-head a { font-size: 13px; color: var(--blue); }
.blog-head a:hover { color: var(--wine); }
.blog-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; max-width: 800px; margin: 0 auto; }
.blog-card { background: #fff; border: 1px solid var(--border); border-radius: 8px; overflow: hidden; }
.blog-card .photo { min-height: 130px; height: 130px; border-radius: 0; }
.blog-card .blog-body { padding: 16px; }
.blog-card .cat { font-size: 10px; color: var(--sage); letter-spacing: 1px; font-weight: 500; margin-bottom: 6px; }
.blog-card h3 { font-size: 14px; color: var(--plum); font-weight: 500; line-height: 1.45; }
/* ============== FAQ ============== */
.faq { padding: 56px 32px; background: var(--cream); border-top: 1px solid var(--border); }
.faq h2 { text-align: center; font-size: 22px; color: var(--wine); font-weight: 500; margin-bottom: 22px; }
.faq-grid { max-width: 720px; margin: 0 auto; display: grid; gap: 10px; }
.faq-item { background: #fff; border-radius: 8px; padding: 16px 22px; }
.faq-item .q { font-size: 14px; color: var(--plum); font-weight: 500; margin-bottom: 4px; }
.faq-item .a { font-size: 13px; color: var(--blue); line-height: 1.6; }
/* ============== FOOTER ============== */
.footer { background: var(--plum); color: #fff; padding: 44px 32px 22px; }
.footer-grid {
display: grid; grid-template-columns: 1.4fr 1fr 1fr 1fr; gap: 28px;
max-width: 1000px; margin: 0 auto 22px;
}
.footer-col .footer-label { font-size: 12px; color: var(--sage); letter-spacing: 2px; font-weight: 500; margin-bottom: 12px; }
.footer-col p, .footer-col a { font-size: 12px; color: #b9b1c4; line-height: 1.7; display: block; }
.footer-col a:hover { color: #fff; }
.footer-col .disambig { font-size: 11px; font-style: italic; margin-top: 10px; }
.footer-bar {
border-top: 1px solid #5a4f6e; padding-top: 16px;
max-width: 1000px; margin: 0 auto;
display: flex; justify-content: space-between; align-items: center;
font-size: 11px; color: #b9b1c4;
}
/* ============== MOBILE ============== */
@media (max-width: 880px) {
.header { flex-direction: column; gap: 14px; padding: 16px 24px; }
.nav { gap: 16px; flex-wrap: wrap; justify-content: center; font-size: 13px; }
.hero { grid-template-columns: 1fr; }
.hero-copy { padding: 48px 28px; order: 2; }
.hero h1 { font-size: 28px; }
.hero-photo { min-height: 280px; order: 1; }
.stats { grid-template-columns: 1fr; gap: 18px; }
.framework { grid-template-columns: 1fr 1fr; }
.caregiver-head { grid-template-columns: 1fr; }
.caregiver-head .photo { min-height: 180px; }
.products { grid-template-columns: 1fr; }
.parent-pathway { grid-template-columns: 1fr; text-align: center; }
.library-tiles { grid-template-columns: 1fr 1fr; }
.founder-grid { grid-template-columns: 1fr; text-align: center; }
.founder-photo { margin: 0 auto; }
.blog-grid { grid-template-columns: 1fr; }
.footer-grid { grid-template-columns: 1fr 1fr; }
.footer-bar { flex-direction: column; gap: 8px; text-align: center; }
.care-callout h2 { font-size: 26px; }
.section-head h2, .caregiver-head h2 { font-size: 22px; }
}
</style>
<!-- ============== TRUST RIBBON ============== -->
<div class="trust-ribbon">
CERTIFIED SENIOR ADVISOR (CSA)-LED CAREGIVER EDUCATION · AUDUBON, PA · <a href="https://www.youtube.com/watch?v=IT2dukL8WY0" target="_blank" rel="noopener" style="color: #fff; text-decoration: underline;">LEARN IDAHO 2024</a>
</div>
<!-- ============== HEADER ============== -->
<header class="header wrap">
<a href="/"><img class="logo" src="https://elderhonor.com/wp-content/uploads/Elder-Honor-Logo.png" alt="ElderHonor"></a>
<nav class="nav">
<a href="/the-complete-caregiving-toolkit/">Toolkit</a>
<a href="/coaching/">Coaching</a>
<a href="/intensive/">Intensive</a>
<a href="/elders/">For aging parents</a>
<a href="/eap/">For employers</a>
<a href="/c-a-r-e/">C-A-R-E framework</a>
<a href="/learn/">Learn</a>
<a href="/links/">Resources</a>
<a href="/about/">About</a>
<a class="nav-cta" href="/the-complete-caregiving-toolkit/">Start the toolkit ›</a>
</nav>
</header>
<!-- ============== HERO ============== -->
<section class="hero wrap">
<div class="hero-copy">
<p class="eyebrow">The two-job problem</p>
<h1>One in six of your employees is also caring for an aging parent. <span>We help both of you.</span></h1>
<p class="lede">Standard EAPs weren’t built for caregivers. We were. ElderHonor is the CSA-led caregiver education program for working adult children — and the companies who employ them.</p>
<div class="hero-ctas">
<a class="btn btn-primary" href="/#employers">I’m an employer ›</a>
<a class="btn btn-secondary" href="/#caregivers">I’m a caregiver ›</a>
</div>
<p class="footnote">Free C-A-R-E framework either way · no signup wall</p>
</div>
<div class="hero-photo photo">
<!-- Hero photo: 3-generation family from current site. Upload to media library, paste URL here -->
<img src="https://elderhonor.com/wp-content/uploads/3-Generations.png" alt="Three generations of a family together">
<div class="fallback">
<p>HERO PHOTO</p>
<span>3-generation family<br>(use existing image from current site)</span>
</div>
</div>
</section>
<!-- ============== STAT BAND ============== -->
<section class="stat-band">
<div class="stats">
<div class="stat"><div class="num">63M</div><div class="label">Americans are family caregivers today — most caring for an aging parent</div></div>
<div class="stat"><div class="num">27 hrs/wk</div><div class="label">average time working caregivers spend providing care — on top of their job</div></div>
<div class="stat"><div class="num">15 yrs</div><div class="label">our founder spent caring for his own parents</div></div>
</div>
<p style="text-align: center; font-size: 11px; color: var(--blue); font-style: italic; margin-top: 18px;">Source: National Alliance for Caregiving & AARP, <em>Caregiving in the U.S. 2025</em> · <a href="https://www.caregivingintheus.org/" style="color: var(--blue); text-decoration: underline;" target="_blank" rel="noopener">view report</a></p>
</section>
<!-- ============== EAP SECTION ============== -->
<section id="employers" class="eap">
<div class="section-head">
<p class="eyebrow">For HR & benefits leaders</p>
<h2>The Caregiver Competency System EAP</h2>
<p>A modern caregiver benefit your standard EAP can’t deliver. Built around the C-A-R-E framework. <span class="highlight">Live for your team in five business days.</span></p>
</div>
<div class="framework" style="grid-template-columns: repeat(3, 1fr);">
<div class="framework-step">
<div class="step-label">TRAIN</div>
<div class="step-desc">Toolkit access for every caregiver employee — 15 modules, 30 assessments</div>
</div>
<div class="framework-step">
<div class="step-label">GUIDE</div>
<div class="step-desc">Conversations · Assessments · Roadmap · Education — the C-A-R-E methodology, step by step</div>
</div>
<div class="framework-step">
<div class="step-label">MEASURE</div>
<div class="step-desc">First impact in less than 30 days. By month four, new habits settle in — and your employee will see it.</div>
</div>
</div>
<!-- ============== EAP TEASER (5 BULLETS + LINK TO /eap/) ============== -->
<div class="eap-teaser">
<h3>What’s actually in the Caregiver Competency System EAP.</h3>
<ul>
<li><strong>Crisis-prevention training, not crisis-response counseling</strong> — we cut caregiver-related productivity loss by 100+ hours per employee per year. Standard EAPs are reactive. We’re proactive.</li>
<li><strong>The Complete Caregiving Toolkit for every caregiver employee</strong> — 15–40 minute topical videos, 30+ assessments and worksheets, and a 7-Day Care Plan Sprint your employees can actually finish.</li>
<li><strong>A real caregiver community, not a help line</strong> — a private forum plus regular live sessions with specialists in elder law, Medicare, dementia care, in-home care, palliative and hospice, signs of elder abuse, and more.</li>
<li><strong>Built for the whole family</strong> — your employees extend program access to siblings, partners, and adult children. One employee benefit, generations of confident caregivers.</li>
<li><strong>Live in five business days, first impact in 30</strong> — quarterly outcome metrics, simple per-headcount pricing, and a custom workforce assessment delivered in 48 hours. No demo call required.</li>
</ul>
<a class="btn btn-primary" href="/eap/">See everything in the EAP ›</a>
</div>
</section>
<!-- ============== CAREGIVER SECTION ============== -->
<section id="caregivers" class="caregivers">
<div class="caregiver-head">
<div class="photo">
<!-- Caregiver photo: stressed-woman-at-laptop from current Family Caregivers section. Upload to media, paste URL here -->
<img src="https://elderhonor.com/wp-content/uploads/Woman-working-at-home-on-a-laptop.png" alt="Working adult child managing caregiving">
<div class="fallback">
<p>PHOTO</p>
<span>caregiver-at-laptop<br>(from current site)</span>
</div>
</div>
<div>
<p class="eyebrow">For working adult children</p>
<h2>You’re carrying both jobs. We’ll help you carry one.</h2>
<p>If your job doesn’t offer the EAP yet, you don’t have to wait. Two ways to start, both backed by our two promises.</p>
</div>
</div>
<div class="products">
<div class="product">
<div class="tag">SELF-PACED</div>
<h3>The Complete Caregiving Toolkit</h3>
<p class="desc">15 modules. 30 assessments. Worksheets and short videos covering the conversation, the move, and the last chapter — so you can see what’s coming and avoid the crisis before it starts.</p>
<p class="price"><strong>$197</strong> · 3 years access · LSA-eligible</p>
<a class="btn btn-primary" href="/the-complete-caregiving-toolkit/">Start the toolkit ›</a>
</div>
<div class="product coaching">
<div class="tag">WITH A GUIDE</div>
<h3>One-on-Family Coaching</h3>
<p class="desc">Seven 90-minute sessions with David Moyer, CSA. Individual or with a partner. Fastest path if your situation is moving.</p>
<p class="price"><strong>$2,100</strong> · 7 sessions · LSA-eligible</p>
<a class="btn btn-sage" href="/coaching/">Book a discovery call ›</a>
</div>
</div>
<div class="guarantee">
<div class="label">OUR TWO PROMISES</div>
<p><strong>No double-pay.</strong> If the toolkit isn’t enough and you move into coaching, every dollar you paid for the toolkit applies as credit. You don’t pay twice for the same outcome.</p>
<p><strong>No one stays stuck.</strong> Finish the toolkit and stuck on a specific situation? Book a free 30-minute call. We’ll get you unstuck.</p>
</div>
<div class="parent-pathway">
<div class="photo">
<!-- Parent-buyer photo: older couple with iPad from current Elders section. Upload to media, paste URL here -->
<img src="https://elderhonor.com/wp-content/uploads/Elders-Planning.png" alt="Older couple planning together">
<div class="fallback">
<p>PHOTO</p>
<span>older couple<br>with iPad</span>
</div>
</div>
<div>
<div class="label">FOR PARENTS WHO WANT TO LEAD</div>
<p>Some parents take this on themselves — to make the conversation easier on their kids. If that’s you, you’re our favorite kind of people.</p>
</div>
<a class="btn btn-secondary" href="/elders/">Yes, that’s me ›</a>
</div>
</section>
<!-- ============== RESOURCE LIBRARY ============== -->
<section id="resources" class="library">
<div class="library-head">
<p class="eyebrow">Not ready yet? Start free.</p>
<h2>The caregiver resource library</h2>
<p>A curated collection of articles, sites, and tools we trust. Free. No sign-up wall — we’re not playing that game.</p>
</div>
<div class="library-tiles">
<a class="library-tile" href="/links/#aarp">AARP Prepare to Care</a>
<a class="library-tile" href="/links/#can">Caregiver Action Network</a>
<a class="library-tile" href="/links/#bhwa">Better Health While Aging</a>
<a class="library-tile" href="/links/#fca">Family Caregiver Alliance</a>
<a class="library-tile" href="/links/#nia">National Institute on Aging</a>
</div>
<p class="more"><a href="/links/">Browse all 50+ resources ›</a></p>
</section>
<!-- ============== FOUNDER ============== -->
<section class="founder">
<div class="founder-grid">
<div>
<p class="eyebrow">Who built this</p>
<h3>David Moyer, CSA</h3>
<p class="bio">Certified Senior Advisor (CSA). Director at Regulus Digital, leading digital-transformation and AI work. 15 years caring for his own aging parents and stepparents. Spoke on AI in Healthcare for LEARN Idaho.</p>
<p class="quote">“My Mom had Alzheimer’s. My Dad once drove for eight hours and the Port Authority called me at 9:30 PM. The resources I needed at 3 AM did not exist. So I built them.”</p>
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<h3>Five conversations to have with your parents this year</h3>
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<h3>What standard EAPs miss about caregiver employees</h3>
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<h3>When AI helps Mom remember, and when it doesn’t</h3>
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<h2>Common questions</h2>
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<div class="q">Are you affiliated with Honor Care?</div>
<div class="a">No. Honor Care (honorcare.com) acquired Home Instead in 2021 — different company, in-home aide services. ElderHonor is independent, based in Audubon, PA, focused on caregiver education and the EAP.</div>
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<div class="q">How fast can you launch the EAP?</div>
<div class="a">Five business days from contract signed to live for your team. First impact data in 30 days. Then 60, 90, 120.</div>
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<div class="q">Is the toolkit HSA/FSA eligible?</div>
<div class="a">LSA-eligible at employer discretion today. HSA/FSA via Truemed coming summer 2026.</div>
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<div class="q">What if the toolkit isn’t enough?</div>
<div class="a">Every dollar you paid for the toolkit applies as credit toward a coaching package. Or book a free 30-minute call to get unstuck. Two promises, no double-pay.</div>
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<div class="q">Can I just hire an assistant to handle this for me?</div>
<div class="a">You can — but an assistant doesn’t know your parents, your family dynamics, or what matters most to you. They’ll miss things. Wouldn’t it be better to walk into their office with a plan in hand and only pay for what they actually need to do?</div>
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<div class="q">Can I just wing it?</div>
<div class="a">Some people are really good at this. But you need to be aware of the unintended consequences and the stress, anxiety, uncertainty, and doubt that come with winging it. You’ll be putting your family, kids, siblings, aunts, uncles, and parents through some stressful times. Don’t forget — everyone, including your family and friends, will be judging you the entire time.</div>
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<div class="q">Should I take this alone or with my family?</div>
<div class="a">Our recommendation is the whole family. The toolkit was built for everyone to work through together — siblings, partners, even adult kids — so the knowledge spreads and the plan has buy-in. It will impact your family for generations.</div>
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<div class="q">Is the toolkit really worth $197?</div>
<div class="a">It’s $197 for three years of access to lessons, 30 assessments, and worksheets that walk you through the conversation, the move, and the last chapter. The quality time you spend with your parents while you do it isn’t included in the price — that’s on the house.</div>
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